Cameroonian artists can bear witness that getting a video to play on any Trace platform is a HUGE achievement that sometimes comes after a struggle. Even with the struggle, only a dotted number of Kamer artists successfully secure a spot on Trace playlists.
This difficulty, more often than not, comes not because these videos are substandard but because of the chain of middlemen who always claim they “can make it happen”. You submit your video (with a little ‘facilitator’, as these middlemen would call it), then wait for your video to play till ‘thy kingdom come’. The struggle is real.
Things might just be about to change…for the better!
After successfully settling in Ivory Coast with their first African radio station, Trace FM, the next stop for Trace Group might be Cameroon. The Trace Group are seemingly working on opening offices in Cameroon.
Trace has put up a notice for the recruitment of personnel resident in Cameroon to work in its soon-to-be set up office, a sign that confirms beyond doubt that the materialization of this project is eminent. Read Trace recruitment notice HERE
Information on the project is still under guard but we can say, nonetheless, that the Cameroon offices will develop close relationships with local music labels, thereby putting an end to the struggle for artist.